Push for Young’s Bottle Conditioned Ales

*Watch the Behind the Scenes Video below!*

Special London Ale

The Young's range of bottle conditioned beers will have a neck collar which includes recipes, information about bottle conditioned beers and information about the ingredients.

The Young’s bottle conditioned range, which includes Young’s Bitter, Special London Ale and London Gold, will have increased visibility this March with the addition of a prominent neck collar containing an information booklet.

With the ‘Camra Says This is Real Ale’ stamp of approval logo, the tagline on the front proudly states: “Real Beer, Fresher Taste” and features educational information about bottle conditioned beers and what makes them so special.

The booklets also contain recipes which use Young’s beers such as a Beer Fondue and Mussels in Beer, plus details about the ingredients which include 100% British Farm Assured Barley and accredited natural mineral water.

Chris Lewis, marketing director for Wells and Young’s says: “We have a saying: ‘all beers are not created equal’ and we are on a mission to shout about this Young’s point of difference to all premium bottled ale drinkers! Young’s beers are literally alive with flavour as they contain yeast which makes them the closest drink to cask conditioned beer which can be bought in the Off-Trade. The yeast creates a natural carbonation which means a fresher tasting beer for consumers.”

All Young’s beers have been awarded the ‘Red Tractor’ mark which guarantees the barley used is grown on assured farms in the UK.

Lewis adds: “Not only will consumers be able to learn what makes Young’s beers so exceptional, but they will be safe in the knowledge they are supporting British farming.”

Beer, Cheese and Mustard Bread

Beer and cheese is always a good mix.
(Young’s Special London Ale and Swiss cheeses go paricularly well together!) But have you ever thought of baking your own bread with beer and cheese?
Well you’re in luck – as here is a great recipe for just that!

You will need:

225g strong wholemeal flour
225g strong white flour
1 tsp salt
Sachet quick action dried yeast
2 tsp sugar
150g mature cheddar cheese grated
250ml Young’s Bitter
1 tbsp olive oil
2 tbsp wholegrain mustard

Put all the dry ingredients into a large bowl. Measure the beer into a jug and heat for 1 minute in the microwave. Whisk in the oil and mustard. Make a well in the centre of the dry ingredients then add the beer mixture and mix until a dough is formed and comes away from the sides of the bowl. Turn onto a floured work surface and knead a good 5 minutes. You can use a food mixer with a dough hook, to make this easier, kneading in the machine for 3-4 minutes.

Lightly oil the mixing bowl, put the dough back into the bowl, cover with a clean damp cloth and leave to rest in a warm place for 1 hour or until almost doubled in size. The time it takes will depend on the warmth of the place the dough is placed.

Tip the dough back onto the floured work surface and shape into a ball, flatten slightly. Cut several slashes across the top of the bread. Leave to rise for about 30-45 minutes.

Heat the oven to 200C/180C fan/gas 6. Bake the bread for 25-30 minutes until deep golden brown and the bread sounds hallow when tapped. Transfer to a wire rack to cool.

Tip: you can use different cheeses as long as they are well flavoured such a Lancashire, Red Leicester or a firm Goat’s cheese.
To vary the flavour, try adding some herbs such as 2 tsp finely chopped fresh rosemary spikes. Finely chopped spring onions also work well.

Ask The Brewer Part 2

In the second part of our video blog from head brewer, Jim Robertson answers your questions about brewing, what it’s like to be a brewer, how best to keep beer, whether beer is suitable for vegetarians and vegans, and most importantly, does he get to try every single brew?!

You can submit your questions now on this blog, or tweet them to @YoungsBeers or post them on our Facebook page: www.facebook.com/youngsbeers